Privacy Policy
Privacy Policy for Zalorae
This Privacy Policy describes how Zalorae (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.zalorae.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. You are advised to check this page regularly to stay informed about any changes.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us and our Site.
In addition to the specific uses set out below, we may use information we collect about you to:
- Communicate with you,
- Provide or improve the Services,
- Comply with legal obligations,
- Enforce any applicable terms of service,
- Protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. Below, we describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you directly submit to us through our Services may include:
- Contact details: Name, address, phone number, and email.
- Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information: Username, password, security questions, and other account security details.
- Customer support information: Any information you choose to include in communications with us, for example, messages sent via our Services.
Some features of the Services may require you to provide certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information such as:
- Device information
- Browser information
- Network connection details
- Your IP address
- Information regarding your interaction with the Services
Information We Obtain from Third Parties
We may also collect information about you from third parties, including vendors and service providers who collect data on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Payment processors: These collect your payment details (bank account, credit/debit card info, billing address) to process payments and fulfill orders.
Additionally, when you interact with our Site, emails we send you, or advertisements, we (or third parties) may automatically collect certain information using online tracking technologies such as:
- Pixels
- Web beacons
- Software developer kits
- Cookies
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
We may use your personal information in the following ways:
1. Providing Products and Services
We use your personal information to:
- Process payments
- Fulfill orders
- Send notifications related to your account, purchases, returns, or exchanges
- Create and manage your account
- Arrange for shipping, returns, and exchanges
- Enhance your shopping experience
If your account is linked to Shopify, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
2. Marketing and Advertising
We may use your personal information for marketing purposes, including:
- Sending marketing, promotional, or advertising communications via email, text, or postal mail.
- Showing you tailored ads for products or services on our Site and other websites.
If you are a resident of the European Economic Area (EEA), the legal basis for these data processing activities is our legitimate interest in selling products, according to Art. 6 (1) (f) GDPR.
3. Security and Fraud Prevention
We use your personal information to:
- Detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
- Protect your account and the Services.
If you believe your account has been compromised, please contact us immediately. For EEA residents, the legal basis for this is our legitimate interest in keeping the website secure (Art. 6 (1) (f) GDPR).
4. Communicating with You and Service Improvement
We use your personal information to:
- Provide customer support
- Improve our Services
- Respond to your inquiries
This is in our legitimate interests to be responsive and maintain our business relationship with you, in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use Cookies to improve your experience on our Site and to analyze interactions with our Services. Cookies help us:
- Remember your actions and preferences
- Run analytics and improve user experience
For more details on the cookies used with Shopify, please refer to Shopify's Cookie Policy.
You can control how cookies are used by adjusting your browser settings. However, blocking cookies may impact the functionality of the Services.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information for advertising purposes.
How We Disclose Personal Information
In certain situations, we may disclose your personal information to third parties, including:
- Vendors and service providers performing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, fulfillment, and shipping).
- Business and marketing partners to provide services and advertise to you.
- Affiliates or members of our corporate group, as part of running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy.
- To comply with legal obligations or to protect our Services and users.
What Personal Information We Disclose
We have disclosed the following categories of personal information about users for the purposes mentioned above:
| Category | Categories of Recipients |
|---|---|
| Identifiers (contact and account details) | Vendors and third parties (e.g., Internet providers, payment processors) |
| Commercial information (order details) | Business and marketing partners |
| Internet/network activity (Usage Data) | Business and marketing partners |
Questions and Comments
If you have any questions or comments about this Privacy Policy, please contact us at info@zalorae.com.